BURNOUT BRANDS, A PORTFOLIO COMPANY OF HIDDEN HARBOR CAPITAL PARTNERS, ACQUIRES BRIAN TOOLEY RACING
Boca Raton, Florida, December 4, 2025 – Burnout Brands, a Hidden Harbor Capital Partners (“HHCP”) portfolio company and a preferred manufacturer and distributor of performance automotive aftermarket brands, today announced the purchase of Brian Tooley Racing (“BTR”), a globally recognized innovator in high-performance camshafts, valvetrain components, and intake manifold engineering.
Founded in 2012 by industry pioneer Brian Tooley, BTR has grown from a basement startup into one of the most respected names in the American pushrod performance market. Brian launched BTR from his home with a vision to deliver high-quality, high-value engine components that filled critical gaps for enthusiasts and racers.
“The acquisition of Brian Tooley Racing from its employees marks an extraordinary moment for Burnout Brands,” said Christian Roth, CEO of Burnout Brands. “BTR’s relentless pursuit of innovation, deep technical expertise, and strong enthusiast following perfectly align with our mission. This partnership strengthens our position as a leader in the aftermarket industry and opens the door to new opportunities across product development, manufacturing, and customer engagement.”
“Joining Burnout Brands represents an exciting next step for BTR,” said Brian Tooley, Founder of Brian Tooley Racing. “Our passion has always been to deliver best-in-class components to the performance community. With Burnout’s resources, vision, and commitment to its employees and culture, we look forward to expanding our capabilities and continuing to serve our customers and employees with the same dedication that brought us here.”
Kilpatrick Townsend & Stockton served as legal advisors to Hidden Harbor Capital Partners and Burnout Brands. Woods Oviatt and Spartan Group served as legal and financial advisors, respectively, to Brian Tooley Racing.
About Burnout Brands
Burnout Brands is a preferred manufacturer and distributor of performance automotive aftermarket brands. For more information, visit websites for Monster Transmission (www.monstertransmission.com), BD Diesel (us.bddiesel.com),D&J Precision Machine (djprecisionmachine.com/), and Brian Tooley Racing (briantooleyracing.com).
About Hidden Harbor Capital Partners
Hidden Harbor Capital Partners is a private equity firm which helps create business success stories by building teams focused on execution. We believe that great companies are built on a strong group of people as their foundation, and that businesses succeed when they are intensely focused on executing a small set of well-defined objectives. Hidden Harbor currently has assets under management of over $2 billion and is investing out of its third fund, a $825 million vehicle. To learn more, visit www.hh-cp.com and our page on LinkedIn.
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Media Contact
Julia Bennett: (904) 534-4468 / jbennett@hh-cp.com